In the world of communications, an event can be a ‘one-time’ opportunity to convey an important message. Getting it right is critical. The Fuse team pays close attention to detail, and has a solid track record of success to prove it.

National Gallery of Canada – Thomson Tourism Event

Challenge:
The National Gallery of Canada holds many events to raise awareness of its exhibitions. The challenge is to create events that are compelling and tied to the theme of the exhibition.

Action:
For the preview of the Tom Thomson exhibition with tourism representatives from the Kingston area, Fuse organized a “meet the curator” breakfast event at a local bed and breakfast. Fuse wrote and managed the invitations, RSVPs, logistics, etc. In addition, Fuse coordinated the attendance of Kingston-area media to the event.

Results:
Tourism and media representatives attended the event and were pleased with the presentation.