Sometimes a fresh pair of eyes can make all the difference for a client dealing with a tricky policy issue. Fuse brings to the table many years’ experience in the communication of new or existing policy issue. We always bring that fresh pair of eyes.

City of Ottawa, Corporate Advertising Policy

Challenge:
When amalgamation of 11 Ottawa-area municipalities and the regional government took place on January 1, 2001, the new City of Ottawa needed a corporate advertising policy that would set a “media buy” standard, complete with formal RFP relationships; internal procedures designed to take an advertisement request from inception to completion; and, a draft policy document to bring to Council for approval.

Action:
Fuse Communications:

• Developed a uniform policy to deal with publishers and broadcasters.
• Created an operational procedure to manage advertising requests efficiently and effectively.
• Wrote a policy document for Council that will support both external and internal procedures.

Results:
Since the submission of the documents, the City’s communications group has formalized their relationship with advertising suppliers with comprehensive rules and pricing.